Orkla
VISUAL CONCEPT FOR 20 HOURS of SUSTAINABILITY learning
Challenge
Orkla set out to make sustainability a core part of its business and culture. As one of Europe’s largest food producers, Orkla recognized its ability, and responsibility, to make a real difference in driving sustainable change across the industry. But to achieve that impact, transformation had to start from within.
The company needed a learning experience that could turn complex global issues into clear, motivating action for over 5,000 employees across markets. By empowering every employee to integrate sustainability into their daily decisions and processes, aiming to create 5,000 ambassadors for sustainable growth.
Response
Built on Orkla’s five strategic sustainability pillars, the Orkla Sustainability Academy was envisioned as a 20-hour digital learning journey. Designed to elevate competence, engagement, and shared responsibility across the organization. Prime United Minds was tasked with designing a concept that would make sustainability tangible, inspiring, and aligned with Orkla’s brand and future ambitions. Including text, storytelling and designed journey.
The creative direction, tone of voice, and design together encouraged optimism and agency: Everyone can be a sustainability champion in their own role.
Process
From the start, design played a central strategic role. Not just as aesthetics, but as a conceptual framework capable of holding a wide range of content, from scientific data to storytelling and reflection exercises.
The process began with finding the core in Orkla’s newly updated brand identity and visual foundation and translate it to a visual concept for sustainability. Selecting colors from the main palette, brand typeface and imagery. The design challenge was to turn this highly tactile theme in to a 2D world on screen but keep the idea to visualize the healthy world.
Inspiration started from nature’s way of doing things. It translated in a layered design language that could feel alive and adaptable in a digital context. Creating depth into the 2D world. We created a library of organic pattern that helped the learning system to become highly dynamic, in both function, decor and identity recognition.
Through iterative collaboration with the Orkla team and coders, the concept was continuously refined into motion design, layout structures, and visual principles that ensured coherence, clarity, and emotional engagement across every module and format.
Impact
The Academy catalyst engagement within organization. Proven by some words from client.
“How you managed to make this complex topic so clear, accessible, and engaging, in how it’s written, designed, and visualized — is absolutely fantastic. We chose you because we know you can make communication and sustainability come alive in a way we never imagined.”
“The management is buzzing about sustainability, even in the elevators at headquarters. People from other parts of the organization are reaching out asking if they can take the course — the full training!”
“Our global HR director says that something has happened in the organization, something connected to sustainability.”
MY Deliverables
– Visual concept
– Design Strategy
– Design assets
– UX
– Art direction
– Launch campaign