Pavilion — Education
Pitch at Berghs School of Communication.
The task was to create a pavilion that would bring the message from the exhibition We Have a Dream, out in town as it travels around Sweden. To figure out the content, I picked up a common topic for the exhibition that I consider is education.
Education stands for power and it is something we think is obvious but also difficult to share. Difficult to send on. Perhaps it would solve many problems if it provided every person in the world with education.
I also created a typeface for the case. A clear ABC–font that have thin ends, similar to the shape of textbooks where you follow a line to practice the letters. Just like many of the people in the exhibition have attracted topics and laid a foundation, the stomach of the letters appears. Or, they roll up their sleeves and show their muscles, whatever you choose to see.