{"id":5264,"date":"2025-10-31T17:14:05","date_gmt":"2025-10-31T17:14:05","guid":{"rendered":"https:\/\/johannaakeson.se\/?page_id=5264"},"modified":"2025-11-02T19:15:02","modified_gmt":"2025-11-02T19:15:02","slug":"nkpg-the-city-of-symphony","status":"publish","type":"page","link":"https:\/\/johannaakeson.se\/index.php\/nkpg-the-city-of-symphony\/","title":{"rendered":"NKPG The city of symphony"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5264\" class=\"elementor elementor-5264\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55babf95 elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55babf95\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6dfca278\" data-id=\"6dfca278\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-718852f3 elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"718852f3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-413e3fd6 elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"413e3fd6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7754feaf\" data-id=\"7754feaf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a54ce87 elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"3a54ce87\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"2566\" height=\"1934\" src=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/TheCityofSymphony_AI_keyvisual.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/TheCityofSymphony_AI_keyvisual.png 2566w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/TheCityofSymphony_AI_keyvisual-300x226.png 300w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/TheCityofSymphony_AI_keyvisual-1024x772.png 1024w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/TheCityofSymphony_AI_keyvisual-768x579.png 768w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/TheCityofSymphony_AI_keyvisual-1536x1158.png 1536w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/TheCityofSymphony_AI_keyvisual-2048x1544.png 2048w\" sizes=\"(max-width: 2566px) 100vw, 2566px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e9d4597 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e9d4597\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-61735b45\" data-id=\"61735b45\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-445c4901 elementor-widget elementor-widget-spacer\" data-id=\"445c4901\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5b5e69 elementor-widget elementor-widget-heading\" data-id=\"c5b5e69\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Visit norrk\u00f6ping<br>(personal project)<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1be4e959\" data-id=\"1be4e959\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31776ad6 elementor-widget elementor-widget-spacer\" data-id=\"31776ad6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54e42174 elementor-widget elementor-widget-text-editor\" data-id=\"54e42174\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p class=\"p1\">BRANDING CONCEPT FOR NORRK\u00d6PING\u2019S CULTURE OFFERING<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19bf6e93 elementor-widget elementor-widget-spacer\" data-id=\"19bf6e93\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2455609 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2455609\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7866e43e\" data-id=\"7866e43e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c84e293 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"4c84e293\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Challenge<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7c9ca0b4\" data-id=\"7c9ca0b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12c4912f elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"12c4912f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p data-start=\"254\" data-end=\"677\">Norrk\u00f6ping has long been a city built on creativity \u2014 from the industrial era\u2019s hum to the world-famous symphony orchestra. But despite its rich history, the city\u2019s cultural offering had lost its rhythm, its stories failing to reach people through a communication that no longer resonated. Existing channels were fragmented and uninspiring, and the conversation around culture had turned defensive. Visit Norrk\u00f6ping needed a way to reclaim pride and show that the culture here isn\u2019t fading, it\u2019s evolving.<\/p><p data-start=\"679\" data-end=\"1048\">The task was to repackage Norrk\u00f6ping\u2019s entire cultural offering into a single, living platform. One that could inspire locals, attract visitors from Stockholm, and reflect a modern, creative city with its own beat. The challenge wasn\u2019t just strategic, it was emotional. The design had to rebuild trust and pride through a voice that felt bold, human, and unexpected.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68963e5d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68963e5d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b456931\" data-id=\"6b456931\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69baec1a elementor-invisible elementor-widget elementor-widget-image\" data-id=\"69baec1a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"4000\" height=\"2250\" src=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_platform-1.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_platform-1.png 4000w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_platform-1-300x169.png 300w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_platform-1-1024x576.png 1024w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_platform-1-768x432.png 768w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_platform-1-1536x864.png 1536w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_platform-1-2048x1152.png 2048w\" sizes=\"(max-width: 4000px) 100vw, 4000px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2841ce2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2841ce2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-99408c9\" data-id=\"99408c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-730982c\" data-id=\"730982c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5d485f elementor-invisible elementor-widget elementor-widget-image\" data-id=\"a5d485f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"819\" height=\"1024\" src=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_case3-819x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_case3-819x1024.jpg 819w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_case3-240x300.jpg 240w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_case3-768x960.jpg 768w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_case3-1229x1536.jpg 1229w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_case3-1638x2048.jpg 1638w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_case3-scaled.jpg 2048w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-74e9268d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74e9268d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2c2129aa\" data-id=\"2c2129aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7af4b821 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7af4b821\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Response<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c1eef8b\" data-id=\"c1eef8b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22026fec elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"22026fec\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p data-start=\"1072\" data-end=\"1359\">The answer became &#8220;Norrk\u00f6ping \u2014 The City of Symphony&#8221;<em data-start=\"1090\" data-end=\"1126\">.<\/em> A concept that turns a familiar word into a symbol of collective creativity. The symphony doesn\u2019t just refer to the orchestra, but to every pulse that shapes the city, from trams and street sounds to concerts, art, and nightlife.<\/p><p data-start=\"1361\" data-end=\"1834\">Visually, the platform merges Norrk\u00f6ping\u2019s industrial past with its creative present. The selected colors are a stripped-down palette of Norrk\u00f6pings main color library with black, white, and soft tones which lets photography take the lead. Real people and everyday scenes bring authenticity to a city-owned platform that feels personal and alive. The digital experience is mobile-first, intuitive, and inspiring, designed to make discovering culture as engaging as being part of it.\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57b432c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57b432c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-66c2fb8f\" data-id=\"66c2fb8f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-792c550\" data-id=\"792c550\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18dfcd7 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"18dfcd7\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"819\" height=\"1024\" src=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/NKPG_case2-819x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/NKPG_case2-819x1024.jpg 819w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/NKPG_case2-240x300.jpg 240w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/NKPG_case2-768x960.jpg 768w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/NKPG_case2-1229x1536.jpg 1229w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/NKPG_case2-1638x2048.jpg 1638w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/NKPG_case2-scaled.jpg 2048w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7ee98bc6\" data-id=\"7ee98bc6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b41fa50 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"b41fa50\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"819\" height=\"1024\" src=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_case11-819x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_case11-819x1024.jpg 819w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_case11-240x300.jpg 240w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_case11-768x960.jpg 768w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_case11-1229x1536.jpg 1229w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_case11-1638x2048.jpg 1638w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_case11-scaled.jpg 2048w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9843de9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9843de9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-341c823\" data-id=\"341c823\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fb1689e\" data-id=\"fb1689e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d067982 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"d067982\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p data-start=\"1072\" data-end=\"1359\">The new NKPG logotype is based on the old logos concept, the flowing stream and smoke pillars rising from the industries, which are the hallmarks of Norrk\u00f6ping, put in a more urban context. The evolution also showcasing the musical history of the city by the connotation to sounds waves.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb2b354 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb2b354\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-43683a2\" data-id=\"43683a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5adbc8b elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5adbc8b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"1024\" src=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_N_logo-1024x1024.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_N_logo-1024x1024.png 1024w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_N_logo-300x300.png 300w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_N_logo-150x150.png 150w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_N_logo-768x768.png 768w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_N_logo-1536x1536.png 1536w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_N_logo-2048x2048.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5b3f776\" data-id=\"5b3f776\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e25676 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"1e25676\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"1024\" src=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_N_ground-1024x1024.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_N_ground-1024x1024.png 1024w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_N_ground-300x300.png 300w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_N_ground-150x150.png 150w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_N_ground-768x768.png 768w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_N_ground-1536x1536.png 1536w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_N_ground-2048x2048.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-32407ed\" data-id=\"32407ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-345c4cc elementor-invisible elementor-widget elementor-widget-image\" data-id=\"345c4cc\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"1024\" src=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_N_letter-test-1024x1024.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_N_letter-test-1024x1024.png 1024w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_N_letter-test-300x300.png 300w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_N_letter-test-150x150.png 150w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_N_letter-test-768x768.png 768w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_N_letter-test-1536x1536.png 1536w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_N_letter-test-2048x2048.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77d34dd2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77d34dd2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ff3db5b\" data-id=\"ff3db5b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-404c351e elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"404c351e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Process<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7483f686\" data-id=\"7483f686\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-352c7221 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"352c7221\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p data-start=\"1857\" data-end=\"2164\">Three creative routes were explored, but one clearly resonated most: The City of Symphony. It was both poetic and proud, expanding the orchestra\u2019s legacy into a metaphor for the entire city. In testing, people described it as \u201cthe strongest and most scalable\u201d and said that \u201cSymphony feels Norrk\u00f6ping.\u201d<\/p><p data-start=\"2166\" data-end=\"2537\">The design process focused on creating a flexible system that could grow over time. Being time and money efficient within the a limited budget that is usually the case for municipal communication. Documentary-style photography, minimal typography, and a tactile color palette created a raw, human aesthetic that contrasted traditional municipal communication. The result is contemporary, emotional, and grounded in place, a visual rhythm that people could recognize as their own. Also, a contrast to the usual traditional municipal communication that could come across as dull or boring.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e52e0c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e52e0c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1d57e68\" data-id=\"1d57e68\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a98fe13\" data-id=\"a98fe13\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a38d31 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"0a38d31\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/NKPG_Logo-1-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/NKPG_Logo-1-1024x576.png 1024w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/NKPG_Logo-1-300x169.png 300w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/NKPG_Logo-1-768x432.png 768w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/NKPG_Logo-1-1536x864.png 1536w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/NKPG_Logo-1-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-567b424 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"567b424\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-39ab4c7\" data-id=\"39ab4c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-756e4c3 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"756e4c3\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Launch<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f1ed757\" data-id=\"f1ed757\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43c5bf8 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"43c5bf8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p data-start=\"2559\" data-end=\"2903\">The launch captured Norrk\u00f6ping\u2019s wit and confidence with a tone that felt both self-aware and proud. Headlines like \u201cNothing happens in Norrk\u00f6ping\u201d turned into \u201cIt\u2019s time to stop saying that.\u201d \u201cBr\u00e5ddgatan at 3:00 AM is a cultural experience.\u201d and \u201c\u00d6stg\u00f6tagatan sounds better in Norrk\u00f6ping.\u201d brought humor and attitude to the campaign. It made the branding stand strong and relevant in the lounder external cities like Stockholm (which is just a short train ride away from Norrk\u00f6ping) while keeping it&#8217;s local pride.<\/p><p data-start=\"2905\" data-end=\"3296\">The NKPG identity and tagline framed striking local photography, turning everyday moments into something cinematic. With design at its core, The City of Symphony reintroduced Norrk\u00f6ping as what it has always been: a city alive with sound, movement, and culture.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c6c1512 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6c1512\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-592399a\" data-id=\"592399a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e18492f elementor-invisible elementor-widget elementor-widget-image\" data-id=\"e18492f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"4000\" height=\"2250\" src=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_ads.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_ads.png 4000w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_ads-300x169.png 300w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_ads-1024x576.png 1024w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_ads-768x432.png 768w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_ads-1536x864.png 1536w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_ads-2048x1152.png 2048w\" sizes=\"(max-width: 4000px) 100vw, 4000px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-93687b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"93687b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-34bd06d\" data-id=\"34bd06d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5a082c elementor-invisible elementor-widget elementor-widget-image\" data-id=\"c5a082c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"4000\" height=\"2250\" src=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_ads2.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_ads2.png 4000w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_ads2-300x169.png 300w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_ads2-1024x576.png 1024w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_ads2-768x432.png 768w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_ads2-1536x864.png 1536w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_ads2-2048x1152.png 2048w\" sizes=\"(max-width: 4000px) 100vw, 4000px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6446ba8c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6446ba8c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6c60b7b4\" data-id=\"6c60b7b4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef12975 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"ef12975\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"819\" height=\"1024\" src=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_case9-819x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_case9-819x1024.jpg 819w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_case9-240x300.jpg 240w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_case9-768x960.jpg 768w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_case9-1229x1536.jpg 1229w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_case9-1638x2048.jpg 1638w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/NKPG_case9-scaled.jpg 2048w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-785d74ee\" data-id=\"785d74ee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32bc1be6 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"32bc1be6\" 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sizes=\"(max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8c384f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8c384f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d54cac0\" data-id=\"d54cac0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-33aa8f0\" data-id=\"33aa8f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54f28e0 elementor-aspect-ratio-11 elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-video\" data-id=\"54f28e0\" data-element_type=\"widget\" data-settings=\"{&quot;aspect_ratio&quot;:&quot;11&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/10\/Bilder_gif_med-text.mp4\" autoplay=\"\" loop=\"\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-386efee\" data-id=\"386efee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb07bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb07bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3c47cc67\" data-id=\"3c47cc67\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4db0c5ee\" data-id=\"4db0c5ee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Visit norrk\u00f6ping(personal project) BRANDING CONCEPT FOR NORRK\u00d6PING\u2019S CULTURE OFFERING Challenge Norrk\u00f6ping has long been a city built on creativity \u2014 from the industrial era\u2019s hum to the world-famous symphony orchestra. But despite its rich history, the city\u2019s cultural offering had lost its rhythm, its stories failing to reach people through a communication that no longer&hellip;&nbsp;<a href=\"https:\/\/johannaakeson.se\/index.php\/nkpg-the-city-of-symphony\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">NKPG The city of symphony<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"neve_meta_sidebar":"full-width","neve_meta_container":"","neve_meta_enable_content_width":"on","neve_meta_content_width":100,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":""},"_links":{"self":[{"href":"https:\/\/johannaakeson.se\/index.php\/wp-json\/wp\/v2\/pages\/5264"}],"collection":[{"href":"https:\/\/johannaakeson.se\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/johannaakeson.se\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/johannaakeson.se\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/johannaakeson.se\/index.php\/wp-json\/wp\/v2\/comments?post=5264"}],"version-history":[{"count":79,"href":"https:\/\/johannaakeson.se\/index.php\/wp-json\/wp\/v2\/pages\/5264\/revisions"}],"predecessor-version":[{"id":5884,"href":"https:\/\/johannaakeson.se\/index.php\/wp-json\/wp\/v2\/pages\/5264\/revisions\/5884"}],"wp:attachment":[{"href":"https:\/\/johannaakeson.se\/index.php\/wp-json\/wp\/v2\/media?parent=5264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}