{"id":5305,"date":"2025-11-01T09:45:45","date_gmt":"2025-11-01T09:45:45","guid":{"rendered":"https:\/\/johannaakeson.se\/?page_id=5305"},"modified":"2025-11-17T18:40:28","modified_gmt":"2025-11-17T18:40:28","slug":"grant-thornton-en-annan-typ-av-byra","status":"publish","type":"page","link":"https:\/\/johannaakeson.se\/index.php\/grant-thornton-en-annan-typ-av-byra\/","title":{"rendered":"Grant Thornton En annan typ av byr\u00e5"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5305\" class=\"elementor elementor-5305\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-429e25c2 elementor-hidden-phone elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"429e25c2\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b0d7951\" data-id=\"3b0d7951\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ea930e3 elementor-hidden-phone elementor-widget elementor-widget-spacer\" data-id=\"3ea930e3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6278a694 elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6278a694\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30c65811\" data-id=\"30c65811\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-534891f7 elementor-hidden-desktop elementor-widget elementor-widget-image\" data-id=\"534891f7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"2400\" height=\"1600\" src=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_TOTEBAG-.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_TOTEBAG-.png 2400w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_TOTEBAG--300x200.png 300w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_TOTEBAG--1024x683.png 1024w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_TOTEBAG--768x512.png 768w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_TOTEBAG--1536x1024.png 1536w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_TOTEBAG--2048x1365.png 2048w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_TOTEBAG--930x620.png 930w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8f1685 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8f1685\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1bd13ff7\" data-id=\"1bd13ff7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-647bdfe6 elementor-widget elementor-widget-spacer\" data-id=\"647bdfe6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-439e1ee0 elementor-widget elementor-widget-heading\" data-id=\"439e1ee0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Grant thornton Sweden<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-58de9ec2\" data-id=\"58de9ec2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2471a54 elementor-widget elementor-widget-spacer\" data-id=\"2471a54\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44fca6d0 elementor-widget elementor-widget-text-editor\" data-id=\"44fca6d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p class=\"p1\">Employer branding with a sense of self-irony<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a648715 elementor-widget elementor-widget-spacer\" data-id=\"6a648715\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4255290 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4255290\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5c77599c\" data-id=\"5c77599c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75b3d629 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"75b3d629\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Challenge<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-36d8fc5a\" data-id=\"36d8fc5a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4551cc43 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"4551cc43\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p data-start=\"444\" data-end=\"945\">In an industry long dominated by the \u201cBig Four\u201d and their aura of prestige, hierarchy and long hours, Grant Thornton faced the challenge of standing apart as a genuinely people-first consultancy. Despite an internal culture built on care, humility and collaboration, the external perception of the category was still one of elitism and outdated ideals. The world of work was shifting, younger generations were demanding balance, empathy and individuality, yet the consulting world lagged behind.<\/p><p data-start=\"947\" data-end=\"1085\">The challenge was to articulate and visualize a new kind of status in the industry: one defined not by sharp elbows, but by sharp ideas.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c828ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c828ae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eaa6688\" data-id=\"eaa6688\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42346fa elementor-invisible elementor-widget elementor-widget-image\" data-id=\"42346fa\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1920\" height=\"1350\" src=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_OOH.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_OOH.png 1920w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_OOH-300x211.png 300w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_OOH-1024x720.png 1024w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_OOH-768x540.png 768w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_OOH-1536x1080.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23e35d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23e35d5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-592ae87d\" data-id=\"592ae87d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eea4835 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"eea4835\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Response<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-69695017\" data-id=\"69695017\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-541cf64a elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"541cf64a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p data-start=\"1299\" data-end=\"1394\">The creative mission centered on a clear and bold concept: A different kind of firm.<\/p><p data-start=\"1396\" data-end=\"1604\">Through insight, humor and a modern visual language, we set out to challenge the clich\u00e9s and stereotypes of consulting, while celebrating Grant Thornton\u2019s true culture of empathy, leadership and inclusion.<\/p><p data-start=\"1606\" data-end=\"1919\">The campaign tone is insightful yet witty, allowing the brand to speak with confidence without arrogance. Copy lines such as \u201cYou\u2019re welcome here, with or without your consultant shoes\u201d and \u201cWe reward sharp ideas, not sharp elbows\u201d express the brand\u2019s challenger position with warmth and intelligence.<\/p><p data-start=\"1921\" data-end=\"2204\">Design reinforces the message: a lilac color world, bold typography (GT Walsheim Pro), and bitmap-style illustrations inspired by spreadsheets and Excel columns give the brand its own distinctive texture. A nod to the analytical world, reimagined through a human lens.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70c86968 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70c86968\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-74720703\" data-id=\"74720703\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d9574f1\" data-id=\"d9574f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61aee0b elementor-aspect-ratio-11 elementor-invisible elementor-widget elementor-widget-video\" data-id=\"61aee0b\" data-element_type=\"widget\" data-settings=\"{&quot;aspect_ratio&quot;:&quot;11&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/Konsultdoja_CLEAN_1_1..mp4\" autoplay=\"\" loop=\"\" controls=\"\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3addce5d\" data-id=\"3addce5d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a22be7 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"7a22be7\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"1024\" src=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_texts-1-1024x1024.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_texts-1-1024x1024.png 1024w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_texts-1-300x300.png 300w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_texts-1-150x150.png 150w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_texts-1-768x768.png 768w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_texts-1-1536x1536.png 1536w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_texts-1-2048x2048.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3603f65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3603f65\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-fb8eb23\" data-id=\"fb8eb23\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-13aa1ee\" data-id=\"13aa1ee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec476f5 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"ec476f5\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"768\" src=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_PEOPLE3-1024x768.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_PEOPLE3-1024x768.png 1024w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_PEOPLE3-300x225.png 300w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_PEOPLE3-768x576.png 768w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_PEOPLE3-1536x1152.png 1536w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_PEOPLE3-2048x1536.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8a4349c\" data-id=\"8a4349c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eadb903 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"eadb903\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"768\" src=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_PEOPLE2-1024x768.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_PEOPLE2-1024x768.png 1024w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_PEOPLE2-300x225.png 300w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_PEOPLE2-768x576.png 768w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_PEOPLE2-1536x1152.png 1536w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_PEOPLE2-2048x1536.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b670e6d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b670e6d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c567372\" data-id=\"c567372\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2a2f34 elementor-aspect-ratio-11 elementor-invisible elementor-widget elementor-widget-video\" data-id=\"c2a2f34\" data-element_type=\"widget\" data-settings=\"{&quot;aspect_ratio&quot;:&quot;11&quot;,&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/Timglas_CLEAN_1_1.mp4\" autoplay=\"\" loop=\"\" controls=\"\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-25e6a0a\" data-id=\"25e6a0a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2451682 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"2451682\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"1024\" src=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_texts2-1024x1024.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_texts2-1024x1024.png 1024w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_texts2-300x300.png 300w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_texts2-150x150.png 150w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_texts2-768x768.png 768w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_texts2-1536x1536.png 1536w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_texts2-2048x2048.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-44a5622\" data-id=\"44a5622\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d48bd17 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d48bd17\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-24422fa3\" data-id=\"24422fa3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-97cd7ec elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"97cd7ec\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Process<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-325f4505\" data-id=\"325f4505\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54f68418 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"54f68418\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p data-start=\"2390\" data-end=\"2796\">We explored several creative routes before landing on the final concept that truly set Grant Thornton apart from the Big Four competitors. Where others in the category spoke in polished corporate tones, we embraced imperfection and humor.<br data-start=\"2630\" data-end=\"2633\" \/>Where others used staged photography of skyscrapers and boardrooms, we chose illustrations and design metaphors to embody the softer side of professionalism.<\/p><p data-start=\"2798\" data-end=\"3191\">The bitmap illustration style, drawn from everyday consulting tools, became a signature visual device, transforming something technical into something tactile and human. Combined with a confident use of Grant Thornton\u2019s purple, this design system allowed the concept to live coherently across digital, social, and print media, while always feeling like a different kind of firm.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4733cc6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4733cc6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-8d04898\" data-id=\"8d04898\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8bb6fc8 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"8bb6fc8\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_pattern-evolution-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_pattern-evolution-1024x576.png 1024w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_pattern-evolution-300x169.png 300w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_pattern-evolution-768x432.png 768w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_pattern-evolution-1536x864.png 1536w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_pattern-evolution-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-bd93737\" data-id=\"bd93737\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d53211c elementor-invisible elementor-widget elementor-widget-image\" data-id=\"d53211c\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_pattern-evolution2-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_pattern-evolution2-1024x576.png 1024w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_pattern-evolution2-300x169.png 300w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_pattern-evolution2-768x432.png 768w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_pattern-evolution2-1536x864.png 1536w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_pattern-evolution2-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-ab54e18\" data-id=\"ab54e18\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eaadf72 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"eaadf72\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_pattern-evolution3-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_pattern-evolution3-1024x576.png 1024w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_pattern-evolution3-300x169.png 300w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_pattern-evolution3-768x432.png 768w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_pattern-evolution3-1536x864.png 1536w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_pattern-evolution3-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-9f2c9db\" data-id=\"9f2c9db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e308cb elementor-invisible elementor-widget elementor-widget-image\" data-id=\"2e308cb\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_pattern-evolution4-1024x576.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_pattern-evolution4-1024x576.png 1024w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_pattern-evolution4-300x169.png 300w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_pattern-evolution4-768x432.png 768w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_pattern-evolution4-1536x864.png 1536w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_pattern-evolution4-2048x1152.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-862403c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"862403c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3af0c88\" data-id=\"3af0c88\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-101bf55 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"101bf55\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Impact<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-35a1003\" data-id=\"35a1003\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b68629 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6b68629\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p data-start=\"3382\" data-end=\"3704\">The campaign struck a deep emotional chord inside the organization. Employees immediately recognized themselves in the tone and visuals, proud to see their culture represented authentically and humorously. And even see themself act in the actual launch film <strong><span style=\"text-decoration: underline\"><a href=\"https:\/\/www.youtube.com\/watch?v=gNsZ5togCXc\">watch here<\/a>.<\/span><\/strong> The concept reframed what success looks like at Grant Thornton: collaboration over competition, empathy over ego.<\/p><p data-start=\"3706\" data-end=\"4070\">Grant Thornton\u2019s positioning as \u201cthe kind firm\u201d, the one that values people as much as performance has strengthened its reputation among both current staff and new talent. By translating this spirit into a coherent and distinct design language, the employer brand now truly stands out \u2014 not as another Big Four, but as A different kind of firm.<strong><br \/><\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b665163 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b665163\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-61a1993\" data-id=\"61a1993\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f4edbe7\" data-id=\"f4edbe7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30f9bd4 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"30f9bd4\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"768\" src=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_PEOPLE4-1024x768.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_PEOPLE4-1024x768.png 1024w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_PEOPLE4-300x225.png 300w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_PEOPLE4-768x576.png 768w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_PEOPLE4-1536x1152.png 1536w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_PEOPLE4-2048x1536.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4aac4d1\" data-id=\"4aac4d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-890423e elementor-invisible elementor-widget elementor-widget-image\" data-id=\"890423e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"768\" src=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_PEOPLE-1024x768.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_PEOPLE-1024x768.png 1024w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_PEOPLE-300x225.png 300w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_PEOPLE-768x576.png 768w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_PEOPLE-1536x1152.png 1536w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_PEOPLE-2048x1536.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38f0e362 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"38f0e362\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1423b596\" data-id=\"1423b596\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8cb1bdf elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"8cb1bdf\" data-element_type=\"widget\" data-settings=\"{&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_SoMe.mp4\" autoplay=\"\" loop=\"\" controls=\"\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55d5e088 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55d5e088\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2b6fa23\" data-id=\"2b6fa23\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47018e12 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"47018e12\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"768\" src=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_wall_screen-1-1024x768.png\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_wall_screen-1-1024x768.png 1024w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_wall_screen-1-300x225.png 300w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_wall_screen-1-768x576.png 768w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_wall_screen-1-1536x1152.png 1536w, https:\/\/johannaakeson.se\/wp-content\/uploads\/2025\/11\/GT_wall_screen-1-2048x1536.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-61e76545\" data-id=\"61e76545\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc40890 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"dc40890\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>My Deliverables<\/p><p>\u2013 Visual concept<br \/>\u2013 Art direction<br \/>\u2013 Design Strategy<br \/>\u2013 Illustrations<br \/>\u2013 Animation<br \/>\u2013 Launch campaign<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22f4d0d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22f4d0d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2289017f\" data-id=\"2289017f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4e478c25\" data-id=\"4e478c25\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Grant thornton Sweden Employer branding with a sense of self-irony Challenge In an industry long dominated by the \u201cBig Four\u201d and their aura of prestige, hierarchy and long hours, Grant Thornton faced the challenge of standing apart as a genuinely people-first consultancy. Despite an internal culture built on care, humility and collaboration, the external perception&hellip;&nbsp;<a href=\"https:\/\/johannaakeson.se\/index.php\/grant-thornton-en-annan-typ-av-byra\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Grant Thornton En annan typ av byr\u00e5<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"neve_meta_sidebar":"full-width","neve_meta_container":"","neve_meta_enable_content_width":"on","neve_meta_content_width":100,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":""},"_links":{"self":[{"href":"https:\/\/johannaakeson.se\/index.php\/wp-json\/wp\/v2\/pages\/5305"}],"collection":[{"href":"https:\/\/johannaakeson.se\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/johannaakeson.se\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/johannaakeson.se\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/johannaakeson.se\/index.php\/wp-json\/wp\/v2\/comments?post=5305"}],"version-history":[{"count":169,"href":"https:\/\/johannaakeson.se\/index.php\/wp-json\/wp\/v2\/pages\/5305\/revisions"}],"predecessor-version":[{"id":5891,"href":"https:\/\/johannaakeson.se\/index.php\/wp-json\/wp\/v2\/pages\/5305\/revisions\/5891"}],"wp:attachment":[{"href":"https:\/\/johannaakeson.se\/index.php\/wp-json\/wp\/v2\/media?parent=5305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}